C1. Promoting Subjective Preferences in Simple Choices During Sleep
Combining target memory reactivation method with a food evaluation/choice task, we find that presenting verbal cueing during sleep but not wakefulness shifted food preferences and decisions in simple choice, pointing to a potential for nudging human behavior with subtle manipulation of memory processing during sleep.
Citation:
Sizhi Ai, Yunlu Yin, Yu Chen, Lin Lu, Lusha Zhu, and Jie Shi (2018) ,"C1. Promoting Subjective Preferences in Simple Choices During Sleep", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 897-897.
Authors
Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
“Eww, It Has a Face!” Anthropomorphizing Food Products Deteriorates Consumption Experience
Roland Schroll, University of Innsbruck, Austria
Featured
Seeing Brands Through Rose-Colored Lenses: When Fear of Being Taken Advantage Of Leads to Increased Trust
Steven Shepherd, Oklahoma State University, USA
Gavan Fitzsimons, Duke University, USA
Featured
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro