C1. Promoting Subjective Preferences in Simple Choices During Sleep

Combining target memory reactivation method with a food evaluation/choice task, we find that presenting verbal cueing during sleep but not wakefulness shifted food preferences and decisions in simple choice, pointing to a potential for nudging human behavior with subtle manipulation of memory processing during sleep.



Citation:

Sizhi Ai, Yunlu Yin, Yu Chen, Lin Lu, Lusha Zhu, and Jie Shi (2018) ,"C1. Promoting Subjective Preferences in Simple Choices During Sleep", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 897-897.

Authors

Sizhi Ai, First Affiliated Hospital of Xinxiang Medical University
Yunlu Yin, University of Hong Kong
Yu Chen, Peking University
Lin Lu, Peking University
Lusha Zhu, Peking University
Jie Shi, Peking University



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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