F5. Alternative Food Consumption (Afc) Adoption and Low Ses Youth Food Well-Being: From Precontemplation to Maintenance
This research will exemplify the overall mission of marketing and public policy researchers in four ways. First, we empirically show how allocentric and idiocentric factors of AFC adoption affect low SES young consumer well-being according to different stages of change.
Citation:
Wided Batat (2018) ,"F5. Alternative Food Consumption (Afc) Adoption and Low Ses Youth Food Well-Being: From Precontemplation to Maintenance", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Authors
Wided Batat, American University Beirut
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile
Featured
H11. Not for Me: Identity Needs and Consumer Interest in Different Types of Co-creation
Lagnajita Chatterjee, University of Illinois at Chicago, USA
David Gal, University of Illinois at Chicago, USA
Featured
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA