Q5. Conceptualizing the Digital Experience in Luxury
This research introduces a theory of digital luxury experience, conceptualizing what it is and identifying its drivers. This is of importance to luxury consumption as it offers a conceptual framework to understand digital luxury, an empirical phenomenon which has gained prominence in the last 10 years and has remained poorly understood.
Wided Batat (2018) ,"Q5. Conceptualizing the Digital Experience in Luxury", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Wided Batat, American University Beirut
NA - Advances in Consumer Research Volume 46 | 2018
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Maria Ng, University of Houston, USA
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Yuwei Jiang, Hong Kong Polytechic University
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