Q5. Conceptualizing the Digital Experience in Luxury
This research introduces a theory of digital luxury experience, conceptualizing what it is and identifying its drivers. This is of importance to luxury consumption as it offers a conceptual framework to understand digital luxury, an empirical phenomenon which has gained prominence in the last 10 years and has remained poorly understood.
Wided Batat (2018) ,"Q5. Conceptualizing the Digital Experience in Luxury", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Wided Batat, American University Beirut
NA - Advances in Consumer Research Volume 46 | 2018
H10. No Pain, No Out-of-Box Thinking: An Examination of the Effects of Self-Threat on Creativity
Huan You, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Haiyang Yang, Johns Hopkins University
Powerful Buy Time: Why Social Power Leads to Prioritizing Time over Money
Myungjin Chung, University of Texas at Arlington
Ritesh Saini, University of Texas at Arlington
The Effects of Breadth of Product Categories on Budgeting
An Tran, University of La Verne
John Lynch, University of Colorado, USA