Q5. Conceptualizing the Digital Experience in Luxury
This research introduces a theory of digital luxury experience, conceptualizing what it is and identifying its drivers. This is of importance to luxury consumption as it offers a conceptual framework to understand digital luxury, an empirical phenomenon which has gained prominence in the last 10 years and has remained poorly understood.
Citation:
Wided Batat (2018) ,"Q5. Conceptualizing the Digital Experience in Luxury", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 899-899.
Authors
Wided Batat, American University Beirut
Volume
NA - Advances in Consumer Research Volume 46 | 2018
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