The Impostor Syndrome From Luxury Consumption
While luxury consumption can yield benefits for consumers, it can also make consumers feel inauthentic, producing the paradox of luxury consumption. This phenomenon is explained by the perceived gap between consumers’ true and projected selves, predicted by consumers’ psychological entitlement, and moderated by detectability and malleability of the gap.
Citation:
Dafna Goor, Nailya Ordabayeva, Anat Keinan, and Sandrine Crener (2018) ,"The Impostor Syndrome From Luxury Consumption", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 571-572.
Authors
Dafna Goor, Harvard Business School, USA
Nailya Ordabayeva, Boston College, USA
Anat Keinan, Harvard Business School, USA
Sandrine Crener, Harvard Business School, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Crime and Punishment through the Political Lens: How Liberals Forgive, and Conservatives Punish Ethical Brand Users
Thomas Allard, Nanyang Technological University, Singapore
Brent McFerran, Simon Fraser University, Canada
Featured
N8. Effect of Awe on Collectable Consumer Experience
Eujin Park, Washington State University, USA
Andrew Perkins, Washington State University, USA
Betsy Howlett, Washington State University, USA
Featured
How Awe Might Be Awesome: The Role of Awe in Consumers’ Food Consumption and Perceptions of Misshapen Produce
Begum Oz, University of Massachusetts, USA
Elizabeth Miller, University of Massachusetts, USA