I, Me, Mine: the Effect of the Explicitness of Self-Anchoring on Consumer Evaluations
This research shows that implicitly-primed self-anchoring creates a halo of positivity around objects for which consumers receive only positive information, and consumers repel objects for which they receive positive and negative information. However, when consumers explicitly self-anchor using an imagination task, they resolve discrepancies in messaging by dissociating negative information.
Adrienne E Foos, Kathleen A Keeling, and Debbie I Keeling (2018) ,"I, Me, Mine: the Effect of the Explicitness of Self-Anchoring on Consumer Evaluations", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 554-556.
Adrienne E Foos, Mercyhurst University
Kathleen A Keeling, University of Manchester, UK
Debbie I Keeling, University of Sussex
NA - Advances in Consumer Research Volume 46 | 2018
Why is 1 out of 20 Riskier than 5%? Effect of Representing Unlikely Events as Frequency versus Percentage on Risk Perceptions
Nevena T Koukova, Lehigh University
Joydeep Srivastava, Temple University, USA
Semantic Processes in Memory-Based Consumer Decision Making
Sudeep Bhatia, University of Pennsylvania, USA
Time and Space for Robots and AI
Marat Bakpayev, University of Minnesota Duluth, USA