P12. Disclosure of Project Risk in Crowdfunding
This research examines whether and how risk disclosure of crowdfunding projects influences crowdfunders’ project perceptions and funding decisions, with a particular focus on the contrast between technology and non-technology projects. We find that crowdfunders respond to the risk disclosure of projects, but differently between technology projects and non-technology projects.
Jooyoung Park and KEONGTAE KIM (2018) ,"P12. Disclosure of Project Risk in Crowdfunding", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China
NA - Advances in Consumer Research Volume 46 | 2018
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA
When CSR Becomes a Liability for Firms in Crises: Effects on Perceived Hypocrisy and Consumer Forgiveness
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro