P12. Disclosure of Project Risk in Crowdfunding
This research examines whether and how risk disclosure of crowdfunding projects influences crowdfunders’ project perceptions and funding decisions, with a particular focus on the contrast between technology and non-technology projects. We find that crowdfunders respond to the risk disclosure of projects, but differently between technology projects and non-technology projects.
Jooyoung Park and KEONGTAE KIM (2018) ,"P12. Disclosure of Project Risk in Crowdfunding", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Jooyoung Park, Peking University
KEONGTAE KIM, Chinese University of Hong Kong, China
NA - Advances in Consumer Research Volume 46 | 2018
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