M5. the More Expensive a Gift Is, the More It Is Appreciated? the Effect of Gift Price on Recipients’ Appreciation
Two studies show that a gift with a higher or lower price than the recipient expects decreases their appreciation. Our findings suggest that recipients perceive givers as being less thoughtful when the gift price is lower than expected, whereas they feel burden to repay when the gift price is higher.
Jooyoung Park and MENGSHU CHEN (2018) ,"M5. the More Expensive a Gift Is, the More It Is Appreciated? the Effect of Gift Price on Recipients’ Appreciation", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 923-923.
Jooyoung Park, Peking University
MENGSHU CHEN, Tencent Holdings Limited
NA - Advances in Consumer Research Volume 46 | 2018
Ecce Machina Humana: Examining Competence and Warmth in Consumer Robots The two fundamental social judgment dimensions-competence and warmth-are as relevant for judging consumer robots as for humans. We find that competence has an increasing positive eff
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Szu-chi Huang, Stanford University, USA
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Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA