In this paper we advance a theory that describes how people evaluate attribute values. We propose that evaluations may be based on four different inputs that are ordered based on a combination of cognitive effort and diagnosticity. We provide support for our framework in 13 studies.
Ioannis Evangelidis and Stijn M. J. van Osselaer (2018) ,"Compatibility Theory", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 538-538.
Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA
NA - Advances in Consumer Research Volume 46 | 2018
I3. Hormonal Effects on Materialism and the Moderating Role of Intrasexual Competition
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Cristina Maria de Aguiar Pastore, Pontifical Catholic University of Paraná - PUCPR
Eric Stenstrom, Miami University, Ohio
How Numeric Roundness Influences Probability Perceptions
Julio Sevilla, University of Georgia, USA
Rajesh Bagchi, Virginia Tech, USA
A Simple Step to Go Beyond Present: How Visual Entropy Cues Influence Temporal Focus and Consumer Behavior
Gunes Biliciler-Unal, University of Texas at Austin, USA
Raj Raghunathan, University of Texas at Austin, USA
Adrian Ward, University of Texas at Austin, USA