The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals

We show how decision process goals and benefit goals interact to influence the number of items considered before a choice is made. Conflicting (complementary) benefit goals inhibit (facilitate) the execution of both a maximize accuracy and a minimize effort decision process goal.



Citation:

Felipe Marinelli Affonso and Chris Janiszewski (2018) ,"The Influence of Conflicting and Complementary Benefit Goals on the Execution of Accuracy and Effort Process Goals", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 453-454.

Authors

Felipe Marinelli Affonso, University of Florida, USA
Chris Janiszewski, University of Florida, USA



Volume

NA - Advances in Consumer Research Volume 46 | 2018



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