Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To
Research has repeatedly shown that people fail to disregard to-be-ignored information, concluding that people are unwillingly and unconsciously affected by information. In 6 studies, we argue and provide evidence that very often the problem is not that people cannot ignore information, but that they do not want to ignore information.
Citation:
Berkeley Jay Dietvorst and Uri Simonsohn (2018) ,"Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 525-526.
Authors
Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA
Volume
NA - Advances in Consumer Research Volume 46 | 2018
Share Proceeding
Featured papers
See MoreFeatured
Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products
Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA
Featured
I1. Blaming Him or Them? A Study on Attribution Behavior
Chun Zhang, University of Dayton
Michel Laroche, Concordia University, Canada
Yaoqi Li, Sun Yat-Sen University, China
Featured
Trust, but Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge
Martin A. Pyle, Ryerson University
Andrew Smith, Suffolk University
Yanina Chevtchouk, University of Glasgow