Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To
Research has repeatedly shown that people fail to disregard to-be-ignored information, concluding that people are unwillingly and unconsciously affected by information. In 6 studies, we argue and provide evidence that very often the problem is not that people cannot ignore information, but that they do not want to ignore information.
Berkeley Jay Dietvorst and Uri Simonsohn (2018) ,"Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 525-526.
Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 46 | 2018
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