Alternative “Facts”: the Effects of Narrative Processing on the Acceptance of Factual Information

We examine how narrative processing influences the acceptance of beliefs encountered separately from a narrative. We illustrate a cognitive bias: if external facts facilitate understanding of a prior (narrative) message, these then facts are more likely to be perceived as true, even when the facts are learned to be false.


Anne Hamby and David Brinberg (2018) ,"Alternative “Facts”: the Effects of Narrative Processing on the Acceptance of Factual Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 581-582.


Anne Hamby, Hofstra University
David Brinberg, Virginia Tech, USA


NA - Advances in Consumer Research Volume 46 | 2018

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