I1. Blaming Him Or Them? a Study on Attribution Behavior
The current work examines the gender difference in attribution behavior. Results show that males are more likely to blame individuals while females are more likely to blame groups, which can be explained by relational and collective interdependent self-construal. Furthermore, similarity and service failure magnitude moderate the gender effect.
Chun Zhang, Michel Laroche, and Yaoqi Li (2018) ,"I1. Blaming Him Or Them? a Study on Attribution Behavior", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 938-938.
Chun Zhang, University of Dayton
Michel Laroche, Concordia University, Canada
Yaoqi Li, Sun Yat-Sen University, China
NA - Advances in Consumer Research Volume 46 | 2018
Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough
Inequality and Market (In)efficiency
Serena Hagerty, Harvard Business School, USA
Michael Norton, Harvard Business School, USA
Consuming Products with Experiences: Why and When Consumers Want Mementos
Charlene Chu, Chapman University
Suzanne Shu, University of California Los Angeles, USA