Show Me More! Powerlessness Drives Variety Seeking
This research investigates the impact of power on variety seeking behavior. Results from six studies provide convergent support that feeling powerless nudges individuals toward variety seeking. Additionally, we reveal that need for autonomy mediates this relationship and that the powerlessness-variety seeking effect is mitigated once need for autonomy is satiated.
Wangshuai Wang, Raj Raghunathan, and Dinesh Gauri (2018) ,"Show Me More! Powerlessness Drives Variety Seeking", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 837-838.
Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA
NA - Advances in Consumer Research Volume 46 | 2018
Red Flag! The Consequences of Alerting Consumers to Fake Reviews
Jared Joseph Watson, New York University, USA
Amna Kirmani, University of Maryland, USA
Crime and Punishment through the Political Lens: How Liberals Forgive, and Conservatives Punish Ethical Brand Users
Thomas Allard, Nanyang Technological University, Singapore
Brent McFerran, Simon Fraser University, Canada
More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption
Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales