When Products Become Autonomous: Drawbacks of a Perceived Lack of Control and How to Resolve It
Consumers feel less responsible for positive outcomes of autonomous products because of reduced product control. For negative outcomes, they feel responsible irrespective of control. High responsibility for negative outcomes is due to perceived ownership over the product. Responsibility for positive outcomes increases when consumers can interrupt product autonomy.
Moritz Joerling, Robert Böhm, and Stefanie Paluch (2018) ,"When Products Become Autonomous: Drawbacks of a Perceived Lack of Control and How to Resolve It", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 620-623.
Moritz Joerling, RWTH Aachen University
Robert Böhm, RWTH Aachen University
Stefanie Paluch, RWTH Aachen University
NA - Advances in Consumer Research Volume 46 | 2018
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