G13. Odor Priming and Product Preferences: When Smells Regulate Preferences For Semantically-Congruent Products and Brands

This article extends the idea that olfactory stimuli influence consumer preferences even when they are perceived unconsciously. Two laboratory experiments demonstrate that incidental exposure to odors unconsciously activate a mental representation when they are matched for valence, and when are related to the intended semantic category, thus regulating product preferences.



Citation:

Ramona De Luca and Delane Botelho (2018) ,"G13. Odor Priming and Product Preferences: When Smells Regulate Preferences For Semantically-Congruent Products and Brands", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 918-918.

Authors

Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time

N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France

Read More

Featured

Di$tance

Evan Polman, University of Wisconsin - Madison, USA
Sam J. Maglio, University of Toronto Scarborough

Read More

Featured

C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign

Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.