The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information

Consumers form inferences to estimate the missing product information. Three experiments are conducted to investigate how consumers’ subjective knowledge influence the inference base used to make an inference and to reveal the correction effects of their naïve theory on the inferred results. The correction effect is noticeable on knowledgeable consumers.



Citation:

Lien-Ti Bei and Li Keng Cheng (2018) ,"The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information", in NA - Advances in Consumer Research Volume 46, eds. Andrew Gershoff, Robert Kozinets, and Tiffany White, Duluth, MN : Association for Consumer Research, Pages: 378-381.

Authors

Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan



Volume

NA - Advances in Consumer Research Volume 46 | 2018



Share Proceeding

Featured papers

See More

Featured

J10. Transnational Consumer Lifestyle

zahra Sharifonnasabi, Queen Mary University of London
Fleura Bardhi, City University of London, UK

Read More

Featured

F10. Food Waste: On the Normalization of Structural Violence

Andreas Plank, Privatuniversität Schloss Seeburg

Read More

Featured

Believing in and Reacting to Rumors: The Role of Congruity and Nature of Existing Predisposition

Satadruta Mookherjee, SUNY Binghamton, USA
Subimal Chatterjee, SUNY Binghamton, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.