The Future History of Consumer Research: Will the Discipline Rise to the Opportunity?



Citation:

Jagdish Sheth (2017) ,"The Future History of Consumer Research: Will the Discipline Rise to the Opportunity?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Jagdish Sheth, Emory University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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