Same Same But Even Better!
Marylouise Caldwell and Paul Henry (2012) ,"Same Same But Even Better!", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1083-1083.
Marylouise Caldwell, University of Sydney, Australia
Paul Henry, University of Sydney, Australia
NA - Advances in Consumer Research Volume 40 | 2012
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Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
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How Eyes Pull on the Heartstrings: Averted Eye Gaze Enhances Narrative Transportation and Self-Brand Connection
Ngoc To, University of Houston, USA
Vanessa Patrick, University of Houston, USA
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