Same Same But Even Better!



Citation:

Marylouise Caldwell and Paul Henry (2012) ,"Same Same But Even Better!", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1083-1083.

Authors

Marylouise Caldwell, University of Sydney, Australia
Paul Henry, University of Sydney, Australia



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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