Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?

In this paper, the effect of ambient scent on purchase intention is examined in a retail setting. The theoretical arguments suggest and the empirical analysis confirms that this effect is mediated by variables such as mood, ambiance evaluation, salesperson evaluation, and assortment evaluation.


Silke Bambauer-Sachse (2012) ,"Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 319-326.


Silke Bambauer-Sachse, University of Fribourg, Switzerland


NA - Advances in Consumer Research Volume 40 | 2012

Share Proceeding

Featured papers

See More


Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism

Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands

Read More


P9. Gift Budget Adherence and Price Discounts

Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA

Read More


Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.