Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?
In this paper, the effect of ambient scent on purchase intention is examined in a retail setting. The theoretical arguments suggest and the empirical analysis confirms that this effect is mediated by variables such as mood, ambiance evaluation, salesperson evaluation, and assortment evaluation.
Silke Bambauer-Sachse (2012) ,"Through Which Mechanisms Does Ambient Scent Affect Purchase Intention in Retail Settings?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 319-326.
Silke Bambauer-Sachse, University of Fribourg, Switzerland
NA - Advances in Consumer Research Volume 40 | 2012
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