The Elephant Not in the Room: the Need For Useful, Actionable Insights in Behavioral Research



Citation:

J. Jeffrey Inman (2012) ,"The Elephant Not in the Room: the Need For Useful, Actionable Insights in Behavioral Research", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1-4.

Authors

J. Jeffrey Inman, ACR President, University of Pittsburgh, US



Volume

NA - Advances in Consumer Research Volume 40 | 2012



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