Understanding the Me in Facebook: a Literature Review of Conspicuous Consumption in Social Media
This literature review organizes the fragmented literature on conspicuous consumption, probing the possibility of a grand theory of conspicuous consumption and further presents a compelling case by contrasting the social media behavior of status-seeking consumers against the traditional theories of conspicuous consumption.
Citation:
R Rahul (2018) ,"Understanding the Me in Facebook: a Literature Review of Conspicuous Consumption in Social Media", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.
Authors
R Rahul, Indian Institute of Management Kozhikode, India
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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