Understanding the Me in Facebook: a Literature Review of Conspicuous Consumption in Social Media

This literature review organizes the fragmented literature on conspicuous consumption, probing the possibility of a grand theory of conspicuous consumption and further presents a compelling case by contrasting the social media behavior of status-seeking consumers against the traditional theories of conspicuous consumption.



Citation:

R Rahul (2018) ,"Understanding the Me in Facebook: a Literature Review of Conspicuous Consumption in Social Media", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.

Authors

R Rahul, Indian Institute of Management Kozhikode, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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