Role of Authenticity in Village Tourism Consumption: a Netnographic Analysis
This paper explores the notion of authenticity of back stage experiences and presents netnographic analysis of village destinations to examine the role of authenticity and its indicators. We examine the importance of authenticity in tourism consumption, themes pertaining to authenticity of back stage experiences, implications, and future scope.
Jyotsna Prashant and Upendra Kumar Maurya (2018) ,"Role of Authenticity in Village Tourism Consumption: a Netnographic Analysis", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.
Jyotsna Prashant, Indian Institute of Technology Madras, India
Upendra Kumar Maurya, Indian Institute of Technology Madras, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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