To Sell Or to Donate: Why Special Possessions Are Donated and Not Sold
Why do consumers donate rather than sell special possessions (SP)? Although it seems logical that consumers should seek financial compensation when disposing of SP, we find that SP are less likely to be sold (and more likely to be donated) than non-special possessions, because selling SP symbolically threatens the owners' self-concepts.
Saurabh Rawal and Jennifer Argo (2018) ,"To Sell Or to Donate: Why Special Possessions Are Donated and Not Sold", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.
Saurabh Rawal, University of Alberta, Canada
Jennifer Argo, University of Alberta, Canada
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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