Seeking Pain For a Better Me: Negative Experience As an Aid to Reaffirm Self-Views After Self-Control Failure

Compared to entity theorists, incremental theorists are more likely to engage in self-punishing behavior when a self-control failure is made salient. Such self-punishing behavior can be functional in restoring self-views and improving self-control in the threatened domain.



Citation:

Gita Johar, Xiuping Li, and Liang Song (2018) ,"Seeking Pain For a Better Me: Negative Experience As an Aid to Reaffirm Self-Views After Self-Control Failure", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.

Authors

Gita Johar, Columbia University, USA
Xiuping Li, National University of Singapore, Singapore
Liang Song, Beijing International Studies University, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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