Seeking Pain For a Better Me: Negative Experience As an Aid to Reaffirm Self-Views After Self-Control Failure

Compared to entity theorists, incremental theorists are more likely to engage in self-punishing behavior when a self-control failure is made salient. Such self-punishing behavior can be functional in restoring self-views and improving self-control in the threatened domain.



Citation:

Gita Johar, Xiuping Li, and Liang Song (2018) ,"Seeking Pain For a Better Me: Negative Experience As an Aid to Reaffirm Self-Views After Self-Control Failure", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.

Authors

Gita Johar, Columbia University, USA
Xiuping Li, National University of Singapore, Singapore
Liang Song, Beijing International Studies University, China



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



Share Proceeding

Featured papers

See More

Featured

Trust in the Holy or the Material: The Combined Impact of Religiousness and Materialism on Life Satisfaction

Kelly Gabriel, Vilanova University, USA
Aronte Bennett, Vilanova University, USA

Read More

Featured

Burnishing Prosocial Image to Self vs. Others

Minah Jung, New York University, USA
Silvia Saccardo, Carnegie Mellon University, USA
Ayelet Gneezy, University of California San Diego, USA
Leif D. Nelson, University of California Berkeley, USA

Read More

Featured

Search Predicts and Changes Patience in Intertemporal Choice

Crystal Reeck, Temple University, USA
Lee Byung, Columbia University, USA
Eric J Johnson, Columbia University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.