A Narrative Inquiry of Consumption
This paper advocates the use of narrative in studying consumption in a liquid modern world. Researchers have acknowledged the impact of life history on future consumption; however, inadequacy of theoretical and methodological bases have limited the exploration. Narrative offers a richer way to explore consumption over the lifespan.
Sushant Kumar and Pradip H Sadarangani (2018) ,"A Narrative Inquiry of Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.
Sushant Kumar, Indian Institute of Management Shillong, India
Pradip H Sadarangani, Indian Institute of Management Shillong, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
Visualizing Price Magnitude: How Slider Scales Change Willingness-to-Pay
Manoj Thomas, Cornell University, USA
Ellie Kyung, Dartmouth College, USA
Brought To You Live”: On The Consumption Experience of Live Social Media Streams
Nofar Duani, New York University, USA
Alixandra Barasch, New York University, USA
Adrian Ward, University of Texas at Austin, USA
Repeat Performances Decrease Consumer Perceptions of Authenticity
Rachel Gershon, Washington University, USA
Rosanna Smith, University of Georgia, USA