A Narrative Inquiry of Consumption

This paper advocates the use of narrative in studying consumption in a liquid modern world. Researchers have acknowledged the impact of life history on future consumption; however, inadequacy of theoretical and methodological bases have limited the exploration. Narrative offers a richer way to explore consumption over the lifespan.


Sushant Kumar and Pradip H Sadarangani (2018) ,"A Narrative Inquiry of Consumption", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.


Sushant Kumar, Indian Institute of Management Shillong, India
Pradip H Sadarangani, Indian Institute of Management Shillong, India


AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018

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