Relative Economic Position, Income Inequality and Conspicuous Consumption in an Emerging Economy

We examine the effect of relative economic position and income inequality on household conspicuous consumption. Lower income households spend more on conspicuous goods when income inequality is relatively higher. However, in regions of low income inequality, conspicuous spending is higher for relatively higher income households.



Citation:

Rashmi Kumari and Saravana Jaikumar (2018) ,"Relative Economic Position, Income Inequality and Conspicuous Consumption in an Emerging Economy", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.

Authors

Rashmi Kumari, Indian Institute of Management Ahmedabad, India
Saravana Jaikumar, Indian Institute of Management Calcutta, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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