Relative Economic Position, Income Inequality and Conspicuous Consumption in an Emerging Economy
We examine the effect of relative economic position and income inequality on household conspicuous consumption. Lower income households spend more on conspicuous goods when income inequality is relatively higher. However, in regions of low income inequality, conspicuous spending is higher for relatively higher income households.
Rashmi Kumari and Saravana Jaikumar (2018) ,"Relative Economic Position, Income Inequality and Conspicuous Consumption in an Emerging Economy", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.
Rashmi Kumari, Indian Institute of Management Ahmedabad, India
Saravana Jaikumar, Indian Institute of Management Calcutta, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
The Inimical Lure of Intense Means
Jordan Etkin, Duke University, USA
Szu-chi Huang, Stanford University, USA
Consumer Response to Innovations: The Differential Effects of Focused and Defocused Attention on Perceived Novelty, Usefulness and Symbolism
Katarina Hellén, Univeristy of Vaasa
Maria Sääksjärvi, Delft University of Technology, The Netherlands
C3. Using Goal Theory to Promote Habit Formation During and After a Bike-to-Work Campaign
Bettina Rebekka Höchli, University of Bern
Claude Messner, University of Bern
Adrian Brügger, University of Bern