Study of an Open-To-Air Market in India – a System Modelling Approach

The present research explores one informal market (the selling and buying of flowers) in India using ethnography and interviews. Relationships among multiple channel actors are mapped by Causal Loop Diagrams (CLD), an approach pioneered by system dynamics research. Two factors, market access and pricing realization, are essential for making better public policies.



Citation:

Ambika Prasad Nanda and Ranjan Banerjee (2018) ,"Study of an Open-To-Air Market in India – a System Modelling Approach ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.

Authors

Ambika Prasad Nanda, S. P. Jain Institute of Management and Research, India
Ranjan Banerjee, S. P. Jain Institute of Management and Research, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



Share Proceeding

Featured papers

See More

Featured

Inside Jokes: Humor as social exclusion

Ovul Sezer, University of North Carolina, USA
Brad Bitterly, University of Pennsylvania, USA
Alison Wood Brooks, Harvard Business School, USA
Maurice Schweitzer, University of Pennsylvania, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

Increasing Tax Salience Alters Investment Behavior

Abigail Sussman, University of Chicago, USA
Daniel Egan, Betterment
Sam Swift, Bowery Farming

Read More

Featured

Consumers’ Attitudes Towards Their Rights and Responsibilities in the Sharing Economy: An Ideological Perspective

Marylouise Caldwell, University of Sydney, Australia
Steve Elliot, University of Sydney, Australia
Paul Henry, University of Sydney, Australia
Marcus O'Connor, University of Sydney, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.