Study of an Open-To-Air Market in India – a System Modelling Approach
The present research explores one informal market (the selling and buying of flowers) in India using ethnography and interviews. Relationships among multiple channel actors are mapped by Causal Loop Diagrams (CLD), an approach pioneered by system dynamics research. Two factors, market access and pricing realization, are essential for making better public policies.
Ambika Prasad Nanda and Ranjan Banerjee (2018) ,"Study of an Open-To-Air Market in India – a System Modelling Approach ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.
Ambika Prasad Nanda, S. P. Jain Institute of Management and Research, India
Ranjan Banerjee, S. P. Jain Institute of Management and Research, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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