Are Positive Firm Activities Equally Effective Across All Cultures? a Country Level Analysis of Well-Being

The present research investigates the moderating effects of firm activities on the relationship between cultural factors and well-being. Our results show that ethical behavior is more favorable in individualistic countries, and customer orientation is less favorable in cultures with higher uncertainty-avoidance scores. We also discuss important implications for firms and policy makers.



Citation:

Siddharth P. K. (2018) ,"Are Positive Firm Activities Equally Effective Across All Cultures? a Country Level Analysis of Well-Being", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 78-78.

Authors

Siddharth P. K., Indian Institute of Management Udaipur, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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