Applying the Geddesian Triad Theory of Town Planning to Understand the Data Consumption Patterns At the Bottom of the Pyramid

The study was undertaken to understand the Internet consumption pattern at BoP, and contrary to common belief, it was found to be similar to Top of Pyramid. Usage pattern were studied based on Folk, Work, and Place from Geddesian Town Planning Theory in four contexts: urban slum, urban village, rural village, migrant.



Citation:

Ayush Chaudhary (2018) ,"Applying the Geddesian Triad Theory of Town Planning to Understand the Data Consumption Patterns At the Bottom of the Pyramid ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 78-78.

Authors

Ayush Chaudhary, Indian Institute of Technology Madras, India, Varisha Rehman, Indian Institute of Technology Madras, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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