The Instagram Disorder Scale: World of Teens, Hash Tags, Followers and Likes
There exists no standard framework to examine a user's addiction to Instagram. Based on the feed to an individual's profile (likes, hashtags, etc.), the present study aims to develop a scale (Instagram Disorder Scale, #IDS) that identifies the level of addiction to Instagram usage among teenagers in India.
Anuj Pal Kapoor (2018) ,"The Instagram Disorder Scale: World of Teens, Hash Tags, Followers and Likes", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.
Anuj Pal Kapoor, University of Delhi, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
The Quantity Integration Effect: Integrating Purchase and Quantity Decisions Increases Sales by Providing Closure
Kristen Duke, University of California San Diego, USA
On Amir, University of California San Diego, USA
Making Sense of Spontaneity: In-The-Moment Decisions Promote More Meaningful Experiences
Jacqueline R. Rifkin, Duke University, USA
Keisha Cutright, Duke University, USA
Dancing with Commercialism: Emphasizing Dramatism to Persuade
Yuxin Bai, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Hayley Cocker, Lancaster University, UK