The Instagram Disorder Scale: World of Teens, Hash Tags, Followers and Likes

There exists no standard framework to examine a user's addiction to Instagram. Based on the feed to an individual's profile (likes, hashtags, etc.), the present study aims to develop a scale (Instagram Disorder Scale, #IDS) that identifies the level of addiction to Instagram usage among teenagers in India.



Citation:

Anuj Pal Kapoor (2018) ,"The Instagram Disorder Scale: World of Teens, Hash Tags, Followers and Likes", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.

Authors

Anuj Pal Kapoor, University of Delhi, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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