A Model of Smart Technologies

We study the profit implications of smart technologies that can predict consumers’ real-time needs. Our results suggest that it is not always profitable to increase prediction accuracy as a firm’s inability to commit to low future prices may lead to lower overall profit in the presence of forward-looking consumers.


Monic Sun, Yuxin Chen, and Xinxin Li (2018) ,"A Model of Smart Technologies", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.


Monic Sun, Boston University, USA
Yuxin Chen, New York University, China
Xinxin Li, University of Connecticut, USA


AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018

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