Uncovering the Influence of Transitioning Consumption Practices on Consumer Food-Choice Decision-Making Behavior
Food consumption is transforming. Innovative foods promising convenience and health benefits compete with traditional concepts of food and food-provisioning, resulting in food-choice conflicts. Concepts from Practice Theory are applied to explore consumers’ motivational conflicts and ambivalence while making food decisions. Findings reveal the approach-avoidance strategies consumers use to mitigate food-choice paradoxes.
Meenal Sameer Rai (2018) ,"Uncovering the Influence of Transitioning Consumption Practices on Consumer Food-Choice Decision-Making Behavior", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.
Meenal Sameer Rai, Auckland University of Technology, New Zealand
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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