Ignorance Hurts But Silence Kills: Can Social Media Address Taboos to Achieve Sustainable Health and Hygiene?
This paper conceptualizes the relationship between social taboos and sustainability (particularly sustainable health and hygiene). It also proposes the role of social media in the adoption of sustainable solutions around taboo subjects. The research has implications for academicians, marketers, NGOs, and policy makers.
Ekta Srivastava (2018) ,"Ignorance Hurts But Silence Kills: Can Social Media Address Taboos to Achieve Sustainable Health and Hygiene?", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 77-77.
Ekta Srivastava, Indian Institute of Management Lucknow, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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