Are Chatbots Going to Replace Mobile Shopping Applications? Understanding the Attitude and Intention to Use Chatbots For Shopping Using Smartphones
Perceived usefulness, perceived ease of use, perceived enjoyment, price consciousness, perceived risk and personal innovativeness significantly influence attitudes towards chatbots. Intention to use is directly influenced by trust, personal innovativeness, and attitude. Age, gender and prior experience using mobile shopping applications moderate certain relationships in the model.
Dharun Lingam Kasilingam and Ajitha Soundararaj (2018) ,"Are Chatbots Going to Replace Mobile Shopping Applications? Understanding the Attitude and Intention to Use Chatbots For Shopping Using Smartphones ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 76-76.
Dharun Lingam Kasilingam, Alliance University, India
Ajitha Soundararaj, SRM University, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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