Role of Visual Elements in Brand Logo Design

This study collates a comprehensive list of visual elements of brand logos. We propose a one-stop shop for practitioners to design new logos. Two coders recorded the presence of such visual elements in the top 100 global brands, further divided in eleven product categories. Recommendations suggest the use of specific elements for different categories.



Citation:

Shruti Trehan and Arti D. Kalro (2018) ,"Role of Visual Elements in Brand Logo Design", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 75-75.

Authors

Shruti Trehan, Indian Institute of Technology Bombay, India
Arti D. Kalro, Indian Institute of Technology Bombay, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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