Role of Visual Elements in Brand Logo Design
This study collates a comprehensive list of visual elements of brand logos. We propose a one-stop shop for practitioners to design new logos. Two coders recorded the presence of such visual elements in the top 100 global brands, further divided in eleven product categories. Recommendations suggest the use of specific elements for different categories.
Shruti Trehan and Arti D. Kalro (2018) ,"Role of Visual Elements in Brand Logo Design", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 75-75.
Shruti Trehan, Indian Institute of Technology Bombay, India
Arti D. Kalro, Indian Institute of Technology Bombay, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
A2. A Window to the Brand's Soul: How Models' Eyes Affect Consumers' Attitudes
Maria Giulia Trupia, IESE Business School
Martina Cossu, Bocconi University, Italy
Zachary Estes, Bocconi University, Italy
Trusting the data, the self and “the other” in self tracking practices
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
Both Good from Afar…and Far from Good? Mental Representation Changes Consumer Preference for Products from a Brand with a Reputation for Innovativeness
Jeff Larson, Brigham Young University, USA
Kelly Goldsmith, Vanderbilt University, USA
BJ Allen, University of Arkansas, USA