Examining Attitude Functions’ Antecedents and Consequences in a Cross-National Setting

We empirically examine consumers’ need for uniqueness (CNFU) dimensions as antecedents and behavioral intentions as consequences of attitude functions towards luxury brands. In examining the full-spectrum of attitude functions among American, French and Chinese luxury consumers, our results demonstrate the differential impact of CNFU on attitude functions and on behavioral intentions.



Citation:

Paurav Shukla, Dina Khalifa, and Thomas Peschken (2018) ,"Examining Attitude Functions’ Antecedents and Consequences in a Cross-National Setting", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 75-75.

Authors

Paurav Shukla, University of Essex, UK
Dina Khalifa, Glasgow Caledonian University, UK
Thomas Peschken, Glasgow Caledonian University, UK



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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