Examining Attitude Functions’ Antecedents and Consequences in a Cross-National Setting

We empirically examine consumers’ need for uniqueness (CNFU) dimensions as antecedents and behavioral intentions as consequences of attitude functions towards luxury brands. In examining the full-spectrum of attitude functions among American, French and Chinese luxury consumers, our results demonstrate the differential impact of CNFU on attitude functions and on behavioral intentions.


Paurav Shukla, Dina Khalifa, and Thomas Peschken (2018) ,"Examining Attitude Functions’ Antecedents and Consequences in a Cross-National Setting", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 75-75.


Paurav Shukla, University of Essex, UK
Dina Khalifa, Glasgow Caledonian University, UK
Thomas Peschken, Glasgow Caledonian University, UK


AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018

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