The Point of No Return: Examining the Drivers and Consequences of Online Product Non-Return

This research examines the unique phenomenon of consumers who don’t return products purchased online in spite of the presence of favourable return policies. Using an interpretative qualitative approach and critical incident technique, we develop a conceptual framework which explains the causes of and outcomes for this phenomenon.



Citation:

Aishwarya Ramasundaram and Avinash Mulky (2018) ,"The Point of No Return: Examining the Drivers and Consequences of Online Product Non-Return", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 74-74.

Authors

Aishwarya Ramasundaram, Indian Institute of Management Bangalore, India
Avinash Mulky, Indian Institute of Management Bangalore, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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