The Impact of Relationship Closeness on Hedonic Adaptation: Perceived Social Value As a Mediator

Two experiments were conducted to investigate the effects of perceived social value on hedonic escalation, with relationship closeness playing the role of moderator. Results of both experiments showed that people shopping with others in high relationship closeness have higher perceived social value and slower hedonic adaptation than those who shop with less close friends.



Citation:

Chia-Jung Chang, Szu-Chien Pan, Rong Syuan Chang, Shin Lan, and Chieh-Yu Lin (2018) ,"The Impact of Relationship Closeness on Hedonic Adaptation: Perceived Social Value As a Mediator", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 74-74.

Authors

Chia-Jung Chang, National Taiwan Normal University, Taiwan
Szu-Chien Pan, National Taiwan Normal University, Taiwan
Rong Syuan Chang, National Taiwan Normal University, Taiwan
Shin Lan, National Taiwan Normal University, Taiwan
Chieh-Yu Lin, National Taiwan Normal University, Taiwan



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



Share Proceeding

Featured papers

See More

Featured

My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases

Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA

Read More

Featured

A Complete Consumer Journey: Tracking Motivation in the Marketplace

Jacob Suher, Portland State University
Szu-chi Huang, Stanford University, USA
Leonard Lee, National University of Singapore, Singapore

Read More

Featured

A Journey with no Return into the Animal Kingdom: The Role of Tattooing in the Construction of the Collective Identity of the Vegan and Vegetarian Movement

Renata Andreoni Barboza, IBMEC-Instituto Brasileiro de Mercado de Capitais
Tania Modesto Veludo-de-Oliveira, Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP)

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.