The Impact of Relationship Closeness on Hedonic Adaptation: Perceived Social Value As a Mediator

Two experiments were conducted to investigate the effects of perceived social value on hedonic escalation, with relationship closeness playing the role of moderator. Results of both experiments showed that people shopping with others in high relationship closeness have higher perceived social value and slower hedonic adaptation than those who shop with less close friends.



Citation:

Chia-Jung Chang, Szu-Chien Pan, Rong Syuan Chang, Shin Lan, and Chieh-Yu Lin (2018) ,"The Impact of Relationship Closeness on Hedonic Adaptation: Perceived Social Value As a Mediator", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 74-74.

Authors

Chia-Jung Chang, National Taiwan Normal University, Taiwan
Szu-Chien Pan, National Taiwan Normal University, Taiwan
Rong Syuan Chang, National Taiwan Normal University, Taiwan
Shin Lan, National Taiwan Normal University, Taiwan
Chieh-Yu Lin, National Taiwan Normal University, Taiwan



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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