Magical Thinking in Digital Spaces: the Unconscious Influence of Evil Eye Belief on Visual Concealment

Evil eye belief, a form of magical thinking, imparts the belief in an ability to travel both physical and digital spaces. We demonstrate that evil eye belief prevents consumers from sharing photographs of their enviable possessions on social media. This effect is magnified when evil eye belief is allowed to operate unconsciously.



Citation:

Tanvi Gupta and Preeti Krishnan Lyndem (2018) ,"Magical Thinking in Digital Spaces: the Unconscious Influence of Evil Eye Belief on Visual Concealment", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 73-73.

Authors

Tanvi Gupta, Indian Institute of Management Bangalore, India
Preeti Krishnan Lyndem, Indian Institute of Management Bangalore, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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