Awe, Fear Or Mixed? the Curious Case of Threat Awe

We examined the facets of awe (positive and negative) from a cognitive appraisal perspective and compared them with other emotions—pride, happiness, fear and neutral—across four studies. Our primary contribution is to posit negative awe as a mixed emotion, distinct from the emotions of positive awe and fear.



Citation:

Srinwanti H. Chaudhury, Nitika Garg, and Zixi Jiang (2018) ,"Awe, Fear Or Mixed? the Curious Case of Threat Awe", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 73-73.

Authors

Srinwanti H. Chaudhury, University of New South Wales, Australia
Nitika Garg, University of New South Wales, Australia
Zixi Jiang, University of New South Wales, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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