Consumer Culture Theory in the Asia-Pacific Region: Accomplishments, Challenges, Opportunities
Citation:
Eric John Arnould, Søren Askegaard, Julien Cayla, Tanuka Ghoshal, and Tanvi Gupta (2018) ,"Consumer Culture Theory in the Asia-Pacific Region: Accomplishments, Challenges, Opportunities", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 72-72.
Authors
Eric John Arnould, Aalto University School of Business, Finland
Søren Askegaard, University of Southern Denmark, Denmark
Julien Cayla, Nanyang Technological University, Singapore
Tanuka Ghoshal, Baruch College, USA
Tanvi Gupta, Indian Institute of Management Bangalore, India
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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