Consumer Culture Theory in the Asia-Pacific Region: Accomplishments, Challenges, Opportunities



Citation:

Eric John Arnould, Søren Askegaard, Julien Cayla, Tanuka Ghoshal, and Tanvi Gupta (2018) ,"Consumer Culture Theory in the Asia-Pacific Region: Accomplishments, Challenges, Opportunities", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 72-72.

Authors

Eric John Arnould, Aalto University School of Business, Finland
Søren Askegaard, University of Southern Denmark, Denmark
Julien Cayla, Nanyang Technological University, Singapore
Tanuka Ghoshal, Baruch College, USA
Tanvi Gupta, Indian Institute of Management Bangalore, India



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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