Political Marketing and Psychology



Citation:

Paul Baines (2018) ,"Political Marketing and Psychology", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 72-72.

Authors

Paul Baines, University of Leicester School of Business, UK



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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