Political Marketing and Psychology
Citation:
Paul Baines (2018) ,"Political Marketing and Psychology", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 72-72.
Authors
Paul Baines, University of Leicester School of Business, UK
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
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