Leveraging Corporate Responsibility and Sustainability to Drive Triple Bottom Line Value



Citation:

CB Bhattacharya (2018) ,"Leveraging Corporate Responsibility and Sustainability to Drive Triple Bottom Line Value ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 71-71.

Authors

CB Bhattacharya, University of Pittsburgh, USA, Sankar Sen, Baruch College, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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