Special Topics in Branding
Rajeev Batra, Silvia Bellezza, and Nitika Garg (2018) ,"Special Topics in Branding", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 71-71.
Rajeev Batra, University of Michigan, USA
Silvia Bellezza, Columbia University, USA
Nitika Garg, University of New South Wales, Australia
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
Why Do People Who Have More Enjoy Horror More?
Haiyang Yang, Johns Hopkins University
Kuangjie Zhang, Nanyang Technological University, Singapore
P9. Gift Budget Adherence and Price Discounts
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
More than just a number: The negative effect of 100% claims
Nira Munichor, Bar-Ilan University
Liat Levontin, Technion University, Israel