Special Topics in Branding



Citation:

Rajeev Batra, Silvia Bellezza, and Nitika Garg (2018) ,"Special Topics in Branding", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 71-71.

Authors

Rajeev Batra, University of Michigan, USA
Silvia Bellezza, Columbia University, USA
Nitika Garg, University of New South Wales, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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