Management of Dissonance By Deviant Religious Consumers
Deviance from religious norms results in dissonance due to internal value conflict, or social consequences. In-depth interviews with deviants identify pan-ethnicization of beliefs, camouflage, de-norming of institution, and rationalization, as an addition to the existing set of dissonance management strategies, which can serve in promoting acceptance of communally barred well-being products.
Arti Srivastava (2018) ,"Management of Dissonance By Deviant Religious Consumers", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 69-69.
Arti Srivastava, Indian Institute of Management Udaipur, India
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
P9. Gift Budget Adherence and Price Discounts
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement
Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University
Penny for Your Preferences: Leveraging Self-Expression to Increase Prosocial Giving
Jacqueline R. Rifkin, Duke University, USA
Katherine Crain, Duke University, USA
Jonah Berger, University of Pennsylvania, USA