Why Is 1 Out of 20 Riskier Than 5%? Effect of Representing Unlikely Events As Frequency Versus Percentage on Risk Perceptions



Citation:

Joydeep Srivastava and Nevena Koukova (2018) ,"Why Is 1 Out of 20 Riskier Than 5%? Effect of Representing Unlikely Events As Frequency Versus Percentage on Risk Perceptions", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 67-68.

Authors

Joydeep Srivastava, Temple University, USA
Nevena Koukova, Lehigh University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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