The Multiple Logics of Luxury Retail Experience

Building from extensive fieldwork conducted in luxury stores, our research suggests that especially given the rapid democratization and globalization of the luxury market, consumers may be bringing new and diverse logics that differ from the logic of distinction. Our research details several avenues for managers to deal with this diversity.


Julien Cayla and Jean-Baptiste Welte (2018) ,"The Multiple Logics of Luxury Retail Experience ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 56-56.


Julien Cayla, Nanyang Technological University, Singapore
Jean-Baptiste Welte, University of Paris, France


AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018

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