The Impact of Artificial Agents on Persuasion: a Construal Level Account

We show across four studies that, due to lack of its own superordinate goals, artificial agents (e.g., Robots, AI) are perceived, by default, at a lower level construal compared to humans. This construal level perception extends to influence persuasion and were moderated by the extent of perceived machine learning.



Citation:

Tae Woo Kim and Adam Duhachek (2018) ,"The Impact of Artificial Agents on Persuasion: a Construal Level Account ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 53-53.

Authors

Tae Woo Kim, Indiana University, USA
Adam Duhachek, Indiana University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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