The Impact of Artificial Agents on Persuasion: a Construal Level Account

We show across four studies that, due to lack of its own superordinate goals, artificial agents (e.g., Robots, AI) are perceived, by default, at a lower level construal compared to humans. This construal level perception extends to influence persuasion and were moderated by the extent of perceived machine learning.



Citation:

Tae Woo Kim and Adam Duhachek (2018) ,"The Impact of Artificial Agents on Persuasion: a Construal Level Account ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 53-53.

Authors

Tae Woo Kim, Indiana University, USA
Adam Duhachek, Indiana University, USA



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



Share Proceeding

Featured papers

See More

Featured

I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?

Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg

Read More

Featured

Felt Ambivalence: Exploring the Storage Structure and Role of Situational Relevance on the Accessibility of Dominant and Conflicting Reactions

Amit Surendra Singh, Ohio State University, USA
H. Rao Unnava, University of California, Davis

Read More

Featured

Effortful but Valuable: How Perceptions of Effort Affect Charitable Gift Choice and Valuations of Charity

Haesung Annie Jung, University of Texas at Austin, USA
Marlone Henderson, University of Texas at Austin, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.