The Effect of Food in Motion Figure on the Perceived Healthiness of Food

This work shows that cues that do not directly tied to healthiness can also serve to communicate healthiness. Specifically, three studies reveal that presenting food in motion in advertisements (which is widely depicted) can improve perceived healthiness and that this effect is mediated by the judgment of freshness.



Citation:

Moty Amar, Aner Tal, and Yaniv Gvili (2018) ,"The Effect of Food in Motion Figure on the Perceived Healthiness of Food ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 47-48.

Authors

Moty Amar, Ono Academic College, Israel
Aner Tal, Ono Academic College, Israel
Yaniv Gvili, Ono Academic College, Israel



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018



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