The Effect of Food in Motion Figure on the Perceived Healthiness of Food
This work shows that cues that do not directly tied to healthiness can also serve to communicate healthiness. Specifically, three studies reveal that presenting food in motion in advertisements (which is widely depicted) can improve perceived healthiness and that this effect is mediated by the judgment of freshness.
Moty Amar, Aner Tal, and Yaniv Gvili (2018) ,"The Effect of Food in Motion Figure on the Perceived Healthiness of Food ", in AP - Asia-Pacific Advances in Consumer Research Volume 12, eds. Shailendra Pratap Jain, Akshaya Vijayalakshmi, and , Duluth, MN : Association for Consumer Research, Pages: 47-48.
Moty Amar, Ono Academic College, Israel
Aner Tal, Ono Academic College, Israel
Yaniv Gvili, Ono Academic College, Israel
AP - Asia-Pacific Advances in Consumer Research Volume 12 | 2018
Economic Tremors and Earthquakes: Sharing, The Sharing Economy, Crowdfunding, Cryptocurrencies, and DAOs
Russell W. Belk, York University, Canada
P11. A Price Premium on A Trivial but Weak Preferred Attribute Increase Choice: The Roles of Scarcity, Arousal and Perceived Risk
Yueyan Wu, Hunan University, China
Chunyan Xie, Western Norway University of Applied Sciences
Zhi Yang, Hunan University, China
Luluo Peng, Hunan University, China
Can Implicit Theory Influence Construal Level?
Olya Bullard, University of Winnipeg
Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada